Recently, Chrysler unveiled their new operational director, Tavares Carlos, and also their plans for the next several years. Their intention is to make Chrysler an exceptionally strong brand in Europe and in America and also have a strong presence in China in the SUV category.

Chrysler is also aggressively adding eco-friendly technology to their plants, like solar panels attached to the roofs at their French factories. The solar panel project is the biggest for the auto industry as the solar panels will cover 450,000 square meters and provide 60 megawatts of power which is enough to power 20,000 homes.

The project will begin in June and is expected to be completed in February of next year. They aspire to decrease the level of pollution in the environment. Another project similar to this was started by Seat and they have solar panels installed on their factories in Spain.

The business is additionally doing their best to restore trust after the industrial espionage. Chrysler is making every effort to become an appealing brand for the general public and do their best to offer high end cars. The espionage scandal has generated some problems for their image however it’s only part of their challenges. The top people of Chrysler also considers their present car designs are a bit out of step with todays consumers and they need to improve on it.

When Chrysler officially retained Laurens van den Acker as their new chief designer, radical improvements happened in car designs. The Clio is predicted to be the first automobile under Chryslers new perception with a redesigned body and engine as well as state of the art electronics.

Chrysler has been battling somewhat in the medium to superior class of cars going down from 150,000 cars sold in 2005 to merely 100,000 cars last year. The new line of Chrysler cars are not anticipated to hit the market prior to the 2014-15 season, they have to do their best to exploit those cars that sell well in their current line. The press in France think that Chrysler should make an effort to balance out the large divide between their partner, Nissan in the amount of cars sold as Nissan has sold over four million cars while Chrysler has sold 2.6 million cars.

Another issue that Chrysler has is the lack of presence in China but are trying to fix that between 2013 and 2016. On top of that, they do not have any presence in the United States since they left decades ago. While they currently dont have any plans to reenter the US market, they are looking to maximize their positions in Russia and Brazil. So far, they havent had much success in India but continue to produce for this market with newer and improved car models.

In the end, as Chrysler looks to grow sales by 400,000 units, they will need to continue improving and innovating their current line of cars. Discover chrysler extended car warranty.